Psychology of Consumer Profiling in a Digital Age

Name: Psychology of Consumer Profiling in a Digital Age
ISBN: 9781138340749

by Barrie Gunter

4/5

(1 votes)

Understanding how consumers choose between different products and services is a crucial part of professional marketing.

Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success.

Marketers need t.

First published: 2018
Publishers: Taylor & Francis Group
Language: English

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