Managing the New Customer Relationship

Managing the New Customer Relationship

Strategies to Engage the Social Customer and Build Lasting Value

by Ian Gordon
3/5
(4 votes)

Praise for "MANAGING THE NEW CUSTOMER RELATIONSHIP""Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last.

No organization today can succeed without the mastery of customer relationship.

First published
2013
Publishers
Wiley & Sons· Incorporated· John
Language
English

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