YouTube for Business

Name: YouTube for Business
ISBN: 9780132681841

by Michael Miller

3/5

(72 votes)

YouTube's 120 million viewers are a tempting target for any business, large or small.

How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it.

Publishers: Pearson Education· Limited

About Michael Miller

Michael Miller received a Marketing degree from Indiana University in 1980. After graduation, he worked for seven years in his family's retail business, then spent twelve years in various positions at Macmillan Publishing. In his last position as Vice President of Business Strategy, he helped guide the strategic direction for the world's largest reference publisher and influence the shape of today's computer book publishing market. Mr. Miller formed The Molehill Group in January 1999, and is now a full-time writer.As the best-selling writer of more than 100 non-fiction books, Mr. Miller writes about a variety of topics, ranging from computers to consumer electronics to music. From his first book, Ventura Publisher Techniques and Applications, to his latest title, he has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.As a musician, Mr. Miller has been playing drums since he was in grade school, and he attended the prestigious Jazz Studies Program at the Indiana University School of Music. He is also an arranger and composer, and has applied his musical knowledge and skills to author a series of best-selling music instruction books....

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