Applying Qualitative Methods to Marketing Management Research

Applying Qualitative Methods to Marketing Management Research

2/5

Qualitative research methodologies are gaining more and more acceptance.

This book deals with the application of qualitative methods to marketing management research.

It explains different ways of making and analyzing data with qualitative tools, and it d.

First published
2003
Publishers
Palgrave Macmillan Limited
Language
English

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